Our Story
Viviva began as a spark of inspiration in a med school dorm room, brought to life by two brothers, Aditya and Rohan.
Today, it has blossomed into a vibrant brand with an increased focus on fun, creativity and mindfulness, driven by a passionate group of women.
Hi, I’m Rutuja,
Let me tell you a little bit about our journey...
Our Evolution
When Viviva was first created in 2017, it was a response to a deep need to bring art back into our busy lives. Aditya and Rohan envisioned watercolors that were not only portable and convenient but also vibrant and full of life.
They named the brand after their grandmother, Vi Vi Va, whose initials continue to inspire us every day. This foundation of love, creativity, and family values is what guides us as we move forward.
Cut to 2023
Viviva Colors is now proudly led by a diverse, all-women team that has infused the brand with a unique and modern feminine touch.
Why Viviva?
Viviva Colorsheets are more than just watercolors—they’re designed to be as vibrant and dynamic as the lives we lead. With Viviva, creating isn’t just an activity; it’s about capturing the moment whether you are at your favorite cafe or on a long, boring flight. We have you covered!
We’ve made them incredibly convenient, so no matter where you are or how busy your day is, you can always find a moment to express yourself. Our mission is to create products that not only fit seamlessly into your life but also empower you to express your true self.
Moreover, you make a difference! Each product is lovingly handcrafted by talented local women artisans, empowering their communities with every purchase.
Join Our Journey
We invite you to join us on this creative journey. Whether you’re picking up a brush for the first time or rekindling an old passion, Viviva Colors is here to help you paint your world with the colors of your imagination.
Do write to me / my team if you have any thoughts or feedback or want to share your journey or your work of art.
With love,
Rutuja and team Viviva Colors